Jeddah, Saudi Arabia
Real Estate, Endowment & Private Banking Executive
Three decades of experience in Saudi Arabia, connecting private wealth, real estate investment and institutional leadership.
Experience across the full investment cycle: client relationships, portfolio strategy, development and executive operations.
His career connects private banking and wealth management with real estate development, endowment operations, GIS-enabled land oversight and strategic advisory. He currently advises a private family real estate portfolio across Jeddah, Makkah and Riyadh.
Executive oversight of an endowment land portfolio exceeding 270 million square metres between Jeddah and Al Jamoom.
Sourcing and management of real estate projects exceeding USD 2 billion, including a 4,000-unit housing development.
Advice on a private real estate portfolio of approximately USD 1 billion across Jeddah, Makkah and Riyadh.
Organisations represented across banking, investment, real estate and endowment leadership.
King Abdulaziz Endowment for Al-Ain Al-Aziziah
ASSETS Real Estate Investment
Banque Saudi Fransi (BSF)
National Commercial Bank (renamed Saudi National Bank in 2021)
Saudi American Bank / Samba
Private Family Office · Real Estate Portfolio
Jeddah, Saudi ArabiaOversees portfolio-performance initiatives, market and feasibility analysis, opportunity evaluation and stakeholder negotiations. The mandate also covers contracting, legal and regulatory coordination, market monitoring and strategic advice across Jeddah, Makkah and Riyadh.
Portfolio scale: approximately USD 1 billion.This is a private family-office mandate rather than a public operating institution. As consultant, Loay supports the owners across portfolio review, feasibility analysis, contract negotiations and related legal and regulatory coordination.
King Abdulaziz Endowment for Al-Ain Al-Aziziah
Jeddah, Saudi ArabiaMaintained the endowment’s strategic direction and managed operational delivery, multidisciplinary teams and resource allocation. His remit included development studies, planning, design and construction oversight, alongside the establishment of a GIS centre for land monitoring.
Scope included a 270M+ m² land portfolio and GIS-enabled land stewardship.A Jeddah-based charitable waqf rooted in King Abdulaziz’s historic water-supply project for the city. As Secretary-General & CEO, Loay’s position connected institutional stewardship and public-benefit activity with executive operations, land management and development delivery.
About the institutionASSETS Transportation
Jeddah, Saudi ArabiaCo-founded the venture and shaped its launch strategy, operating priorities and partnership model. He guided early execution and commercial direction while building the foundations for efficient growth.
ASSETS Transportation was a formation-stage public-transportation venture. The Executive Partner position was therefore a company-building role spanning strategy, operating-model design, partnerships and early commercial development.
Banque Saudi Fransi (BSF)
Jeddah, Saudi ArabiaLed a private-banking unit and its relationship team, implementing tailored strategies for high-net-worth clients. He oversaw service delivery, relationship development and performance against client and business objectives.
Client assets under management exceeded USD 1 billion.Banque Saudi Fransi was an established Saudi bank operating across corporate, retail, markets and wealth businesses. His Unit Head appointment placed him at unit-level leadership within the client-facing private-banking operation, connecting relationship teams with the bank’s wider capabilities.
About the institutionASSETS Real Estate Investment
Jeddah, Saudi ArabiaCo-founded the business and led project sourcing, market studies, pricing, sales strategy, fundraising and stakeholder coordination across Jeddah and Riyadh. Selected assignments included advisory work for Aramco, Petro Rabigh and YASREF on commercial studies, pricing, fundraising, sales and legal considerations.
Projects exceeded USD 2 billion and included a 4,000-unit housing development.ASSETS is a Saudi real-estate investment and consultancy platform founded in 2005, with services spanning sales management, consulting, investment management and market research. As Co-Founder & Executive Partner, Loay worked on both building the platform and delivering major client and development mandates.
About the institutionASSETS Financial Advisory
Jeddah, Saudi ArabiaCo-founded the advisory venture, shaped its strategy and service offering, and delivered tailored financial and investment plans. He also led long-term client relationships and supported the firm’s market development.
Client assets under management exceeded USD 100 million.ASSETS Financial Advisory represented the financial-planning and investment-advisory side of Loay’s entrepreneurial period. His Executive Partner role combined venture leadership and service development with direct private-client advisory.
National Commercial Bank · renamed Saudi National Bank in 2021
Jeddah, Saudi ArabiaManaged a portfolio of high-net-worth relationships, provided personalised advice and tailored investment solutions, and maintained client relationships through proactive communication and broader wealth-management support.
Client assets under management exceeded USD 1 billion.Founded in 1953, National Commercial Bank was a leading Saudi financial institution and was expanding its private-client platform during Loay’s tenure. His Senior Relationship Manager position sat on the client-coverage side of that platform, connecting private clients with the bank’s investment and wealth-management capabilities.
About the institutionSaudi American Bank · later Samba Financial Group
Jeddah, Saudi ArabiaManaged premium-client service delivery, relationship development and team performance within Diamond Services. He focused on personalised banking support, service consistency, client satisfaction and long-term relationship continuity.
Saudi American Bank grew from Citibank’s Saudi branches and merged with United Saudi Bank during Loay’s tenure in 1999. It was renamed Samba Financial Group in 2003 and later merged with NCB to form Saudi National Bank. Within Diamond Services, Loay managed premium-client service delivery, client relationships and team performance.
About the institutionPortfolio strategy, performance improvement, feasibility and investment decision support.
Institutional strategy, operating direction, resource stewardship and cross-functional execution.
Large-scale land portfolios, development studies, monitoring and GIS-enabled asset protection.
High-net-worth relationships, tailored wealth solutions and client-service leadership.
Market studies, pricing, project sourcing, sales strategy and stakeholder coordination.
Investment planning, portfolio guidance and long-term private-client relationships.
King Abdulaziz University · Jeddah
Institute of Banking, Riyadh · in cooperation with Dalhousie University
Professional profile featuring current family-office portfolio work and executive experience.
Loay serves on the Manarah Business Leaders Board. The Board sets strategic direction and oversees initiatives across its Connectivity, Development and Collaboration pillars.
Official Secretary-General statement on the endowment’s mission and stewardship.
Official coverage of 2020 endowment water-distribution contracts.
For executive leadership, portfolio advisory and professional connections.